Hi John Carini CEO of iEnterprises and CRM and Startup aficionado here bringing you another video that we hope helps you with your own business.
This video will cover how to do market research. Let’s first assume you don’t have tons of money to do formal market research. Perhaps you are bootstrapping the business or you just have an idea and you want to know if it is viable. Let’s discuss how you can do some research on the cheap.
I know this is obvious but start by Googling your idea (www.google.com). Figure out the term your potential customers would search for and search for it. For example you could search for Small Business CRM if you wanted to build that. This will likely show you your competitors. Write down the keywords you googled – you will need them later. Often times having competition is good. It means there is a market. Also look for flaws your competitors might have – one way to do this is to look at their product reviews. If your biggest competitor is a juggernaut that could be a problem. If there is no competition or you think you have a leg up on the competition then you should investigate further and see how many people are already searching for your idea.
I think the easiest way to do that is to use the Google keyword planner (https://ads.google.com/home/tools/keyword-planner/) it’s part of Google Ads, but it’s free to see how many searches there are. It will also tell you how much it would cost to buy an ad for that keyword. The best case scenario would be if you Googled there we no competitors but there are loads of searches. But if there are no searches for your idea or there are loads of competitors and the Adwords keyword is very expensive then your idea might be difficult or expensive to market.
But perhaps the best research is to try to sell the product up front. If you know people and companies that might buy your product approach them. Start by asking them for “advice” – ask them what they think about your idea and if they would buy it. If they are very interested maybe you could get them to pay up front or agree to pay once it is ready.
Based on these factors hopefully you have the market research you need to determine if you should push forward. Definitely tune into our next video that discusses how to execute your idea on a budget.
I’m CEO of iEnterprises & CRM Entrepreneur, John Carini.
20+ years ago I started with nothing and I still have most of it left! (actually I have a bit more)…
So we are planning to do a bunch of videos that we hope will help you with your business. We really want your feedback so please comment below even if you think this sucks. The first series of videos is on bootstrapping. Bootstrapping is all about successfully running a business without financing. Even if you have financing you will likely need to bootstrap through lean periods. Although it is really nice when other people are paying the bills there are a load of advantages to bootstrapping:
Being your own boss
Not sharing the profit
More time to chase customers instead of wasting time finding financing
You get to keep more on exit
And my favorite which is having flexibility and being able to do what you want when you want in your personal life.
A big part of bootstrapping is researching and marketing your idea on the cheap. The next video is on researching your idea.
The first artificial intelligence driven, voice-controlled CRM
Chatham, NJ – November 16, 2017 – iEnterprises, a leader in voice interface technology for high impact customer facing business technology solutions, announced iCRM for Amazon Alexa today leading the way in intelligent CRM for small to medium sized businesses.
“Until now voice recognition was largely focused on consumer applications leaving businesses with user interfaces that are often hard to use and understand,” said John Carini, CEO of iEnterprises Holdings, LLC.
Carini continues on to say: “iEnterprise CRM (iCRM) is the first CRM solution to leverage the artificial intelligence of Amazon Alexa and the Amazon Echo to provide a full CRM experience. For example, after meeting with your customer, you can simply dictate meeting notes using the iCRM skill for Amazon Alexa and the dictated notes will be stored in the CRM. In addition, you can just ask Alexa for important items you need to follow-up on and it will automatically find and read these tasks out of the CRM, so you can stay on top of things. It also allows you to update any record in the CRM including important customer and prospect notes using only your voice, thus giving you full voice control over your CRM.”
Joe Micieli, CEO of Joe Micieli Investments noted, “The ability to access CRM information with iCRM on our mobile devices and via voice control, enables our team members to get more done in a day resulting in increased productivity and sales.”
Apple iOS, Amazon mobile, and Android apps make it possible to voice control iEnterprise CRM from almost anywhere. iEnterprise CRM is designed to operate with third party hands free devices and will soon be able to natively use Amazon Alexa on the newest Ford, BMW, Volkswagen and Hyundai automobiles, thus providing vast CRM capabilities for road warriors.
For a limited time, iEnterprise CRM and the iCRM Alexa tool set are free for up to two users. Companies and individuals can sign up for iEnterprise CRM at www.ienterprises.com and download the Alexa CRM skill HERE and start using the voice controlled CRM features today. iCRM is free for two users and the unlimited version costs only $29.95 per user per month.
iEnterprises is a 20-year-old software company specializing in developing advanced, easy to use CRM systems that enable companies to be more successful and profitable. iEnterprises’ chief products include the award-winning desktop CRM solution, iEnterprise CRM. Most recently, iEnterprises has been recognized by Salesforce Dreampitch at Dreamforce 2016 and by IBM’s 2017 Beacon Awards as an “Outstanding Cognitive Solution on Cloud”. The company is based in the New York metropolitan area and has locations in the United Kingdom and Asia.